" People are bored. They're dead! Go to a shopping mall and check out the faces. I did this for years—I'd drive out to the malls on weekends and just sit there watching people, trying to figure it out. What's missing? What do they need? What's the next step? And then I got it: imagination. We've lost the ability to make things up. We've farmed out that job to the entertainment industry, and we sit around and drool on ourselves while they do it for us. "
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