" Which features you choose to include or omit have a lot to do with less software too. Don’t be afraid to say no to feature requests that are hard to do. Unless they’re absolutely essential, save time/effort/confusion by leaving them out. Slow down too. Don’t take action on an idea for a week and see if it still seems like a great idea after the initial buzz wears off. The extra marinading time will often help your brain come up with an easier solution. "

― 37 Signals , Getting Real: The Smarter, Faster, Easier Way to Build a Web Application