" A quick search on Google yields over 11.5 billion hits for the word “time.” In comparison, more obvious topics of interest like sex and money rank a paltry 2.75 billion and 2 billion, respectively. Time and how to make the most of it, appears to be about five times more important to us than making love or money. "

― Steven Kotler , Stealing Fire: How Silicon Valley, the Navy SEALs, and Maverick Scientists Are Revolutionizing the Way We Live and Work