" It’s a trick, of course. That thing the neuro-crowd has been doing to music lately, the trigger buried in the rhythm. It fires up the amygdala, a dash of flight-or-flight to create hyper-salience, hippocampal overactivation for enhanced recall, more Big Brother kind of shit. “Direct-to-memory” is how they describe it. Singing in public was his experience. "

― Steven Kotler , Last Tango in Cyberspace