" We can’t say yes to everyone,” Liam said. “And sometimes that ‘no’ can make the difference between success and failure. Some of my most successful clients pitched hundreds of times, learning from each rejection until they got it right. Sometimes it meant just tweaking the product or the marketing strategy, but sometimes it meant going in a totally different direction, maybe even starting over, or getting focused on a plan. "

― Sara Desai , The Dating Plan (Marriage Game, #2)