" Directly in front of them, dressed in white jerseys and forming a little protective phalanx, were the Pepettes, a select group of senior girls who made up the school spirit squad. The Pepettes supported all teams, but it was the football team they supported most. The number on the white jersey each girl wore corresponded to that of the player she had been assigned for the football season. With that assignment came various time-honored responsibilities. As part of the tradition, each Pepette brought some type of sweet for her player every week before the game. She didn’t necessarily have to make something from scratch, but there was indirect pressure to because of not-so-private grousing from players who tired quickly of bags of candy and not so discreetly let it be known that they much preferred something fresh-baked. If she had to buy something store-bought, it might as well be beer, and at least one player was able to negotiate such an arrangement with his Pepette during the season. Instead of getting a bag of cookies, he got a six-pack of beer. In addition, each Pepette also had to make a large sign for her player that went in his front yard and stayed there the entire season as a notice to the community that he played football for Permian. Previously the making of these yard signs, which looked like miniature Broadway marquees, had become quite competitive. Some of the Pepettes spent as much as $100 of their own money to make an individual sign, decorating it with twinkling lights and other attention-getting devices. It became a rather serious game of can-you-top-this, and finally a dictum was handed down that all the signs must be made the same way, without any neon. "
― H.G. Bissinger , Friday Night Lights: A Town, a Team, and a Dream