" lifts up a prophet to-day that it may stone him to-morrow; which clamours for the book everybody else is reading, for no reason under the sun save that everybody else is reading it. This is the class of whim and caprice, of fad and vogue, the unstable, incoherent, mob-mouthed, mob-minded mass, the “monkey-folk,” if you please, of these latter days. "

― Jack London , Revolution and Other Essays