QUOTE : One more thing about the kind of audience that football has decided it wants: the clubs have got to make sure that they're good, that there aren't any lean years, because the new crowd won't tolerate failure. These are not the sort of people who will come to watch you play Wimbledon in March when you're eleventh in the First Division and out of all the Cup competitions. Why should they? They've got plenty of other things to do. So, Arsenal... no more seventeen-year losing streaks, like the one between 1953 and 1970, right? No flirting with relegation, like in 1975 and 1976, or the odd half-decade where you don't even get to a final, like we had between 1981 and 1987. We mug punters put up with that, and at least twenty thousand of us would turn up no matter how bad you were (and sometimes you were very, very bad indeed); but this new lot... I'm not so sure.