" However, while the work of the experience stager perishes upon its performance (precisely the right word), the value of the experience lingers in the memory of any individual who was engaged by the event.” Sounds a lot like practical magic, doesn’t it? They went on to use Disney as an example of a notable experience stager. “Most parents,” they wrote, “don’t take their kids to Walt Disney World just for the event itself but rather to make the shared experience part of the everyday family conversation for months, and even years, afterward.” 5 "

― Walt Disney Company , Be Our Guest: Perfecting the Art of Customer Service