" We wrote Shift Ahead to document how the smartest companies and organizations shift their strategies
in order to stay relevant in the face of swift and exponential changes in everything from technology to
the forces of globalization, from politics and culture, from consumer tastes to human behavior. We
wanted to find out how they shift ahead – how they stayed ahead of the curve, the competition, and the
evolving requirements of their customers – given the barrage of evolving challenges. "

― Allen Adamson , Shift Ahead: How the Best Companies Stay Relevant in a Fast-Changing World