" One of the methods of manipulation is to inoculate individuals with the bourgeois appetite for personal success. This manipulation is sometimes carried out directly by the elites and sometimes indirectly, through populist leaders. As Weffert points out, these leaders serve as intermediaries between the oligarchical elites and the people. The emergence of populism as a style of political action thus coincides causally with the emergence of the oppressed. "

― Paulo Freire , Pedagogy of the Oppressed