" Examples:         1.    No more sleepless nights, tossing and turning on a mattress that doesn’t work for you.         2.    Most people don’t realize how much time they’re wasting in their email inbox every day. We have a solution.         3.    We meet people all the time who are wasting their money because they don’t know how to invest it.         4.    Are you tired of paying money for marketing that doesn’t get results? "

― Donald Miller , Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business