" Subject: A solution for scary boarding Dear Name, If you’re anything like us, you hate leaving your dog behind when you go out of town. And you hate the idea of your dog being locked in a crate next to a bunch of other stress-inducing, barking dogs. As dog lovers, we used to hate that feeling too, and that’s why we created Crest Hill Boarding. "

― Donald Miller , Building a StoryBrand: Clarify Your Message So Customers Will Listen