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" Here are five questions most likely to generate the best response for a customer testimonial: 1.​What was the problem you were having before you discovered our product? 2.​What did the frustration feel like as you tried to solve that problem? 3.​What was different about our product? 4.​Take us to the moment when you realized our product was actually working to solve your problem. 5.​Tell us what life looks like now that your problem is solved or being solved. "

Donald Miller , Building a StoryBrand: Clarify Your Message So Customers Will Listen


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Donald Miller quote : Here are five questions most likely to generate the best response for a customer testimonial: 1.​What was the problem you were having before you discovered our product? 2.​What did the frustration feel like as you tried to solve that problem? 3.​What was different about our product? 4.​Take us to the moment when you realized our product was actually working to solve your problem. 5.​Tell us what life looks like now that your problem is solved or being solved.