" But,’ the chairman continued, ‘in this kind of store, it is normal and healthy for fashion to produce seventy per cent of sales. Appliance sales have grown so fast that they now account for three-fifths. And that’s abnormal. We’ve tried everything we know to make fashion grow to restore the normal ratio, but nothing works. The only thing left now is to push appliance sales down to where they should be. "

― Peter F. Drucker , Innovation and Entrepreneurship: Practice and Principles