" Julian and his team of copy-writers had noted that the phrase ‘Lest we forget’ had so far been reserved for fallen soldiers. In minutes they had created a viral post accusing ‘crazed trans multi-cultural zealots’ of claiming that a dead transsexual was as much an English hero as the fighter pilots who had died during the Battle of Britain. Malika’s algorithms then swiftly sent the message to the people most likely to be annoyed by it. "

― Ben Elton , Identity Crisis