QUOTE : the AYP was starkly different in that there was an undeniable aspect of exploitation that boggles the mind by today’s standards. The AYP sensationalized humans—Igorrote villagers—whose attire drew the ire of the Women’s Christian Temperance Union. The WCTU asked Reverend Mark Matthews, a Presbyterian minister known for his moral crusades, to look into the matter. The concern was not that there were fifty villagers being exploited for their strange ethnicity, but that their loincloths might be inauthentic, designed for titillation.