" But didn't everyone get everything? Hadn't they had enough yet? Everything on earth is tailored for this everyone. Everyone gets all the TV programs, damn near all the cinema, and about eighty percent of all music. After that come the secondary medium of painting and those other visual arts that do not move. Those are generally just for someone and although you always hear people moaning that there isn't enough of them, in truth someone does all right. Galleries, museums, basements in Berlin, studio flats, journals, bare walls in urban centers—someone gets what they want and deserve, most of the time. But where are the things that no one wants? Every now and then Alex would see or hear something that appeared to be for no one but soon enough it turned out to be for someone and, after a certain amount of advertising revenue had been spent, would explode into the world for everyone. Who was left to make stuff for no one? "

― Zadie Smith