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" Sell Things by the Tariff of Courtesy. You oblige people most that way. The bid of an interested buyer will never equal the return gift of an honourable recipient of a favour. Courtesy does not really make presents, but really lays men under obligation, and generosity is the great obligation. To a right-minded man nothing costs more dear that what is given him: you sell it him twice and for two prices: one for the value, one for the "

Baltasar Gracián , The Art of Worldly Wisdom


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Baltasar Gracián quote : Sell Things by the Tariff of Courtesy. You oblige people most that way. The bid of an interested buyer will never equal the return gift of an honourable recipient of a favour. Courtesy does not really make presents, but really lays men under obligation, and generosity is the great obligation. To a right-minded man nothing costs more dear that what is given him: you sell it him twice and for two prices: one for the value, one for the