" They get distracted by extraneous noise. They hyperfocus on inconsequential details. They hear the loudest voice but they get the wrong message. In their eagerness to react they miss the point. As a result they may, using a metaphor from C. S. Lewis, run around with fire extinguishers in times of flood.4 They miss the lead. "

― Greg McKeown , Essentialism: The Disciplined Pursuit of Less