" The corporations have money, power and influence. Our sole weapon is public outrage. Outrage blocked the Yuccan Dam, ousted Nixon and, in part, terminated the monstrosities in Vietnam. But outrage is unwieldy to manufacture and handle. First, you need scrutiny; second, widespread awareness; only when this reaches a critical mass does public outrage explode into being. Any stage may be sabotaged. "

― David Mitchell , Cloud Atlas