" Steven Pressfield wrote, “What have you and I been put on this Earth to do? Is it not the creation of the ‘inauthentic,’ that is the purposefully crafted, in order to deliver to others the gift and simulacrum of authenticity? That’s why they call it Art, and why, in some crazy way, it’s realer than real and truer than true. "

― Seth Godin , The Practice: Shipping Creative Work