" 120. What’s It for? We have a meeting at 4:00 p.m. Okay, what’s it for? Well, we always have this meeting . . . So, the “what’s-it-for” is: It’s easier to maintain the status quo than to risk not having the meeting. What the meeting is for is making sure that the people who like having the meeting aren’t upset. "

― Seth Godin , The Practice: Shipping Creative Work