" The dominant narrative, the market share leader, the policies and procedures that rule the day—they all exist for a reason.

They are good at resisting efforts by insurgents like you.

If all it took to upend the status quo was the truth, we would have changed a long time ago.

If all we were waiting for was a better idea, a simpler solution, or a more efficient procedure, we would have shifted away from the status quo a year or a decade or a century ago.

The status quo doesn’t shift because you’re right. It shifts because the culture changes.

And the engine of culture is status. "

― Seth Godin , This is Marketing You Can’t Be Seen Until You Learn To See, Meltdown How to turn your hardship into happiness, How To Be F*cking Awesome, Mindset With Muscle 4 Books Collection Set