" I got a note from a reader, Gina, a little while ago. She wrote, “On a personal note—In 2016, your book The Dip helped me realize I was only trying to create a business so I could have the time to be a writer. I cut out the middleman and went all in on writing. Within two years I was able to become a freelance writer and researcher/fact-checker for kids and adults, full-time.” The lesson here is simple: By bringing her focus back to the purpose of the work, Gina was able to get back to work. To the work she wanted to do all along. We do our best work with intention. "

― Seth Godin , The Practice: Shipping Creative Work