" Success-minded people have no trouble at all following proven instructions. We all would be happy to follow a map if the map came with a guarantee. There is no guarantee, though. There are no maps. They’ve all been taken, and their value is not what it used to be, because your competitors have maps, too. The opportunity lies in pursuing your curiosity instead. Curiosity is not allergic to failure. Curiosity drives us to the haunted house because the thrills lie in what we don’t expect, not in what’s safe. Curiosity can start us down the path to shipping, to bringing things to the world, to examining them, refining them, and repeating the process again (and again). "

― Seth Godin , Poke the Box