" That’s the goal, isn’t it? For every crack to be filled with your ideas and innovations and creativity? The only way to achieve this, though, is to be prepared for many of them to fail, to land on pavement, to be perfect yet cease to grow. We can cry about these failures, but that will lead us to hold back on the next idea. Or we can celebrate them, realizing that it’s proof that we’re being promiscuous in our shipping, putting the best work we can into the world, regardless of whether this particular idea actually works. When was the last time you set out to be promiscuous in your failures? "

― Seth Godin , Poke the Box