" Who Can You Reach? How is it possible for three cowboys to herd a thousand cattle? Easy. They don’t. They herd ten cattle, and those cattle influence fifty cattle and those cattle influence the rest. That’s the way every single widespread movement/product/service has changed the world. And so we ignore all the others. We ignore the masses and the selfish critics and those in love with the status quo. First, find ten. Ten people who care enough about your work to enroll in the journey and then to bring others along. "

― Seth Godin , The Practice: Shipping Creative Work