" To Be of Service Isn’t that what we’re here to do? To do work we’re proud of. To put ourselves on the hook. To find the contribution we’re capable of. The only way to be on this journey is to begin. But there isn’t a guarantee. In fact, most of what we seek to do will not work. But our intent—the intent of being of service, of making things better, of building something that matters—is an essential part of the pattern. Because most of us, most of the time, act without intent. "

― Seth Godin , The Practice: Shipping Creative Work