" You and your organization have the power to change everything. To create remarkable products and services. To over deliver. To be the best in the world. How dare you squander that resource by spreading it too thin. How dare you settle for mediocre just because you’re busy coping with too many things on your agenda, racing against the clock to get it all done. "

― Seth Godin , The Dip: A Little Book That Teaches You When to Quit (and When to Stick)