" Elitism has become a dirty word, and it is a pity. Elitism is reprehensible only when it is snobbish and exclusive. The best sort of elitism tries to expand the élite by encouraging more and more people to join it . . . Science is inherently interesting, and the interest will shine through without the need for soundbites, gimmicks or dumbing down. "

― Richard Dawkins , Brief Candle in the Dark: My Life in Science