" The propagandist as one who creates symbols which are not only popular but which bring about positive realignments of behavior is no phrasemonger but a promoter of overt acts.” Note the free use of the term “propagandist,” as with Bernays. This was in the ’30s. In those days, the term did not have the negative connotations it has since assumed (in English; other languages still use the term neutrally). Putting aside the pseudo-scientific gobbledygook, we’re back to the same principles. In a democratic society, we, the intelligent minority, have the duty of directing the “ignorant and stupid” masses to what we decide are proper goals, using whatever deception is required. All for their own good. "

― Noam Chomsky , Consequences of Capitalism: Manufacturing Discontent and Resistance