" The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government, which is the true ruling power of our country.” Some people might now call that the deep state. I wouldn’t, but some people might. “We are governed, our minds are molded, our tastes formed, our ideas suggested largely by men we have never heard of” (1928). He is referring to himself and other people who are behind the scenes manipulating public opinion, which is another phrase for common sense. “In almost every act of our daily lives, whether in the sphere of politics or business, in our social conduct or ethical thinking, we are dominated by the relatively small number of persons … who understand the mental processes and social patterns of the masses. It is they who pull the wires which control the public mind "

― Noam Chomsky , Consequences of Capitalism: Manufacturing Discontent and Resistance