QUOTE : But it was quickly recognized in the 1920s that what they called "on-job control" could be extended to "off-job control." That is, controlling every other aspect of life in the same way. So why should people not be robots in their entire life? And to be a robot means to focus your attention on what were called the superficial things of life. Like fashionable consumption, not on care for one another, not on working together to create a decent environment, not on what the world will be like for your children. To turn you into a passive consumer, a person who pushes buttons every couple years and is taught that that is democracy. Follow orders, don't think. Identify your own value as a human being in the amount of useless consumption that you can carry out. That's "off-job control." It runs through all the institutions and it's a huge industry. And, yes, to overcome off-job control you have to make people realize that your value as a human being is not how deeply you can go in debt and how many credit cards you can max out to get commodities you want. That is not your value as a human being.