QUOTE : And when the ocean starts rising to the level of whatever building they're in and whatever floor they're on as they write their editorials, yeah, then they'll agree that there's a greenhouse effect and we'd better do something about it. Sure, no matter how lunatic people are, at some point or other they're going to realize that these problems exist, and they are approaching fast. It's just that the next thing they'll ask is, "So how can we make some money off it?" In fact, anybody in business who didn't ask that question would find themselves out of business—just because that's the way that capitalist institutions work. I mean, if some executive came along and said," I'm not going to look at it that way, I'm going to do things differently," well, they'd get replaced by someone who would try to make more money off it―because these are simply institutional facts, these are facts about the structure of the institutions. And if you don't like them, and I don't, then you're going to have to change the institutions. There really is no other way.