QUOTE : The esse in anima, then, is a psychological fact, and the only thing that needs ascertaining is whether it occurs but once, often, or universally in human psychology. The datum which is called “God” and is formulated as the “highest good” signifies, as the term itself shows, the supreme psychic value. In other words it is a concept upon which is conferred, or is actually endowed with, the highest and most general significance in determining our thoughts and actions. In the language of analytical psychology, the God-concept coincides with the particular ideational complex which, in accordance with the foregoing definition, concentrates in itself the maximum amount of libido, or psychic energy. Accordingly, the actual God-concept is, psychologically, completely different in different people, as experience testifies. Even as an idea God is not a single, constant being, and still less so in reality. For, as we know, the highest value operative in a human soul is variously located. There are men “whose God is the belly” (Phil. 3 : 19), and others for whom God is money, science, power, sex, etc. The whole psychology of the individual, at least in its essential aspects, varies according to the localization of the highest good, so that a psychological theory based exclusively on one fundamental instinct, such as power or sex, can explain no more than secondary features when applied to an individual with a different orientation.