" He was doing well too: junior quality control at Dimple Robotics, testing the Empathy Module in the automated Customer Fulfillment models. People didn’t just want their groceries bagged, he used to explain to Charmaine: they wanted a total shopping experience, and that included a smile. Smiles were hard; they could turn into grimaces or leers, but if you got a smile right, they’d spend extra for it. Amazing to remember, now, what people would once spend extra for. "

― Margaret Atwood , The Heart Goes Last