" With the development of chemicals with broad lethal powers, there came a sudden change in the official attitude towards the fire ant. In 1957 the United States Department of Agriculture launched one of the most remarkable publicity campaigns in its history. The fire ant suddenly became the target of a barrage of government releases, motion pictures, and government-inspired stories portraying it as a despoiler of southern agriculture and a killer of birds, livestock and man. A mighty campaign was announced … "

― Rachel Carson , Silent Spring