" Life in Anaheim, California, was a commercial for itself, endlessly replayed. Nothing changed; it just spread out farther and farther in the form of neon ooze. What there was always more of had been congealed into permanence long ago, as if the automatic factory that cranked out these objects had jammed in the on position. How the land became plastic, he thought, remembering the fairy tale "How the Sea Became Salt. "

― Philip K. Dick , A Scanner Darkly