" Everywhere, words are mixing. Words and lyrics and dialogue are mixing in a soup that could trigger a chain reaction. Maybe acts of God are just
the right combination of media junk thrown out into the air. The wrong words collide and call up an earthquake. The way rain dances called storms,
the right combination of words might call down tornadoes. Too many advertising jingles commingling could be behind global warming. Too many
television reruns bouncing around might cause hurricanes. Cancer. AIDS. "
― Chuck Palahniuk , Lullaby