" It was not what the ballroom crowd wanted to hear at that moment. Not after listening to Muskie denounce Wallace as a cancer in the soul of America… but McGovern wasn’t talking to the people in that ballroom; he was making a very artful pitch to potential Wallace voters in the other primary states. Wisconsin was three weeks away, then Pennsylvania, Ohio, Michigan—and Wallace would be raising angry hell in every one of them. McGovern’s brain-trust, though, had come up with the idea that the Wallace vote was “soft”—that the typical Wallace voter, especially in the North and Midwest, was far less committed to Wallace himself than to his thundering, gut-level appeal to rise up and smash all the “pointy-headed bureaucrats in Washington” who’d been fucking them over for so long. "

― Hunter S. Thompson , Fear and Loathing on the Campaign Trail '72