" A love of nature keeps no factories busy. It was decided to abolish the love of nature, at any rate among the lowers classes; to abolish the love of nature, but not the tendency to consume transport. We condition them to love all country sports. At the same time, we see to it that all country sports shall entail the use of elaborate apparatus. So that they consume manufactured articles as well as transport. "
― Aldous Huxley , Brave New World / Brave New World Revisited