" Svlad Cjelli. Popularly known as Dirk, though, again, “popular” was hardly right. Notorious, certainly; sought after, endlessly speculated about, those too were true. But popular? Only in the sense that a serious accident on the motorway might be popular—everyone slows down to have a good look, but no one will get too close to the flames. Infamous was more like it. Svlad Cjelli, infamously known as Dirk. "
― Douglas Adams , The Dirk Gently Omnibus (Dirk Gently, #1-2)