" In less than a decade, social media is one of those things that has become part of the fabric of society. It is also something about which everyone has an opinion. At some point in a dinner party, someone tends to malign social media for being full of updates about lunch or photos of pets. Life is full of froth. It is the mundane that makes us human. The seemingly inconsequential tidbits we share help us forge social bonds and bring us closer together. "

― Alfred Hermida , Tell Everyone: Why We Share and Why It Matters