" Whatever they may think and say about their 'egoism', the great majority nonetheless do nothing for their ego their whole life long: what they do is done for the phantom of their ego which has formed itself in the heads of those around them and has been communicated to them;- as a consequence they all of them dwell in a fog of impersonal, semi-personal opinions, and arbitrary, as it were poetical evaluations, the one for ever in the head of someone else, and the head of this someone else again in the heads of others: a strange world of phantasms "

― Friedrich Nietzsche , Daybreak: Thoughts on the Prejudices of Morality