" If your work is ordinary, there’s a solution – add ‘extra’ to ordinary. Maybe you feel you’re an ordinary person doing an ordinary job in an ordinary way. Decide to do something ‘extra’, and you’re on your way to becoming ‘extra’ ordinary. ‘Extra’ is from the Latin, meaning ‘beyond, better than the ordinary’. It’s not enough to fulfil the brief. Be generous. Go above and beyond what’s expected of you. "

― Rod Judkins ,