" As you share your story, there has to be some suspense to it because you are going to create intrigue in the telling of the story by telling only part of the story. That’s right, you break the analyst frame by capturing audience attention with a provocative story of something that happened to you, and then you keep their attention by not telling them how it ends until you are ready. "

― Oren Klaff , Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal