QUOTE : Ultimately the danger of the New Jim Code positioning is that existing social biases are reinforced – yes. But new methods of social control are produced as well. Does this mean that every form of technological prediction or personalization has racist effects? Not necessarily. It means that, whenever we hear the promises of tech being extolled, our antennae should pop up to question what all that hype of “better, faster, fairer” might be hiding and making us ignore. And, when bias and inequity come to light, “lack of intention” to harm is not a viable alibi. One cannot reap the reward when things go right but downplay responsibility when they go wrong.