" My definition of an entrepreneur is simple. One hundred people look at the same herd of goats. Ninety-nine see goats. One sees a cashmere sweater. And the alertness of the one isn’t due to data analytics. It stems from a willingness and ability to look beyond and to see something more than meets the eye, and then to do something about it. "

― Luke Burgis , Wanting: The Power of Mimetic Desire in Everyday Life