" engineering desire, is the approach of Silicon Valley, authoritarian governments, and the Cult of Experts. The first two use intelligence and data to centrally plan a system in which people want things that other people want them to want -- things that benefit a certain group of people. This approach poses a serious threat to human agency. It also lacks respect for the capability of people to freely desire what is best for themselves and for the people they love. "

― Luke Burgis , Wanting: The Power of Mimetic Desire in Everyday Life